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Project information
Brand management & design
Zorro Azteca is a premium clothing brand based on Mexican culture. Raw, cultural and graphic.
The high quality fabrics and oversized fit of the clothes give this brand its
premium value with an urban twist. For this project I was to establish the corporate identity of the brand.
Así se siente México.
Assets:
Branding & identity, creative & technical design, video production
Así se siente México
Brand management & design
To establish a firm brand, it is important to establish
recognisable branding.
With the brand still in its infancy, the founder of the brand and I set to work on a brand that reflects Mexico from A to Z. The pillars, corporate identity and Mexican identity are reflected in the logo, the designs and the expressions to tell the story behind the Mexican culture.
The t-shirts made for the first collection find their inspiration in the fouding of the Mexican, Aztec culture: El quinto sol, translated into contemporary graphic designs.
Photography
Online marketing visuals
Solid branding includes strong visuals. The photography of the first collection carries the urban feeling and raw appearance the brand stands for. Together with the bright backgrounds that are a nod to the colorful Mexican streets, the design of the shirts really comes into its own.
Photography by Eva Oostmeijer
Guerilla at its finest
Offline marketing visuals
As part of the raw, urban identity of the brand and its marketing, we created stickers as a guerrilla marketing to to gain brand awareness, and - literally - stick in the potential customers' minds.
The stickers were spread all over Europe, with high focus on the Dutch streets.
Skills
BRANDING
ENTREPENEURSHIP
VISION
DESIGN
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